BUILDING A BOLD, DISRUPTIVE BRAND

The Allovus Studio design team partnered with twrk, an innovative startup on a mission to redefine the job application process. Traditional job hunting can be tedious and impersonal, but twrk aims to streamline the experience with a more dynamic, user-friendly approach. Our challenge was to craft a brand that reflects this bold vision—one that feels approachable, confident, and built for action.

Through in-depth workshops, we explored twrk’s identity, audience insights, and key messaging, ensuring their brand voice resonates with both job seekers and businesses. This strategic foundation set the stage for a vibrant, authentic brand that speaks to efficiency, opportunity, and ease.

STRATEGIC BRAND DEVELOPMENT

Laying the strategic foundation 
To build a brand that truly reflects twrk’s vision, we started with deep discovery workshops. Through collaborative sessions, we uncovered key audience insights, competitive differentiators, and core brand values. We worked closely with the twrk team to define their brand voice, tone, and messaging, ensuring alignment with their mission. By understanding both the functional benefits and emotional impact of their product, we laid the foundation for a compelling and authentic brand identity.

Turning insights into impact 
The insights from our discovery phase became the strategic backbone of twrk’s brand. We crafted a clear and distinct positioning, setting them apart in the competitive job search space. This strategy influenced everything from visual identity to product experience, ensuring consistency and clarity. With a refined brand message and a strong identity, twrk is now equipped to make a lasting impact, resonating with both job seekers and employers.

Duration
Oct 2024 – Feb 2025

Project
Brand Positioning
Visual Design
Illustration
Product Design
Web Design

Tools
Figma
Illustrator

Roles
Visual Design
UX Design
Brand Development

COMPREHENSIVE VISUAL IDENTITY

With a clear brand direction in place, we translated twrk’s personality into a cohesive and recognizable visual identity that seamlessly extends across digital and physical touchpoints. Every design element was crafted to reinforce the brand’s core values—efficiency, approachability, and innovation—ensuring a consistent experience across marketing, web, and product design.

Logo Refinement – A clean, modern mark that conveys movement and efficiency.
Mascot Creation – A playful, approachable character that adds warmth and personality.
Typography & Color Palette – A vibrant and engaging mix that enhances digital and print presence.
Photography Guidelines – A fresh, energetic approach that aligns with twrk’s user-focused brand.

Each element was thoughtfully designed to reinforce brand consistency across all touchpoints, from the app interface to marketing materials.

BRAND IN ACTION

Beyond static visuals, the twrk brand comes to life in every interaction. The identity seamlessly integrates into product design, marketing, and communications, ensuring a consistent experience for users. From a dynamic website presence to eye-catching printed collateral—including business cards, postcards, and letterhead—every piece strengthens twrk’s credibility and impact.

With a bold and confident presence, the twrk team is now fully equipped to launch, connect with users, and disrupt the industry. The brand is more than just aesthetics—it’s a powerful tool that amplifies their mission and paves the way for a new era in job applications.