BIG BOLD HEALTH
Big, bold ideas
Helping a wellness startup discover
its brand identity
Client Name: Big Bold Health
Industry: Healthcare Information & Wellness Supplements
Business Type: For-profit Startup
Timeline: January to May 2019
Engagement: Visual Brand Identity Creation & Product Packaging
In early 2019, the team behind a new Western Washington health and wellness startup, Big Bold Health, approached Allovus for help with the creation of their visual brand identity. This company was starting from scratch—they had a mission and products, but they didn’t yet have any solid concepts on logos, colors, brand identity, or other core branding and marketing features. Collaboratively, we were able to create a solid visual brand identity and clear brand guidelines for Big Bold Health and apply that work to the creation of their inaugural line of product packaging.
DISCOVERING THE ROOTS OF THE BRAND
The core challenge with Big Bold Health was one of complexity—the founding team was trying to convey an enormous amount of information with a single logo and brand identity.
POSITIONING THE BRAND
A particularly powerful insight derived from ideation on brand positioning was the concept of “Begin anywhere”—the idea that wherever the consumer was at in her health journey, this was the place to start, even with the smallest step.
UNDERSTANDING THE TARGET MARKET
The Big Bold Health team had a very clear understanding of their ideal consumer: an active, health-conscious female who was a tech-savvy truth seeker, wanting to feel empowered and in control of her health.
FINDING THE DNA OF THE BRAND
A mid-flight reset allowed us to conduct a new round of design ideation that produced fresh logo concepts, keeping the warmth and approachability of our first designs, now combined with a scientific foundation—the DNA helix.
Every project is different, and each one has its own joys of discovery and paths not taken. With Big Bold Health we were able to surprise and delight our clients while guiding them through the discovery of a brand identity that truly represented their vision and mission.
Download our free PDF case study to learn more about this project.
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