HARBOR PROS

Building from the ground up

PROJECT OVERVIEW

In August of 2021, Harbor Pros engaged Allovus to create a stand-out visual brand identity on a modest budget that would include everything from logo, typefaces, and color palettes, to the layout of branded materials that spanned business cards, promotional materials, and truck wraps. Additionally, the design solution needed to represent well on a website, with mindfulness towards mobile apps and crafting an engaging social media presence.

Client Name: Harbor Pros

Industry: Construction

Business Type: Small Business

Timeline: August 2021

Budget: $10,500

Engagement: Creation of Visual Brand Identity

PEEK INSIDE

A MASCULINE MOOD BOARD

During the discovery phase, we identified key elements that not only helped to define the tone and personality of the brand identity we wanted to create but also served as inspiration for developing the visual identity.

MULTIPLE IDEATION CYCLES

Our first round of ideation centered on the core of any visual identity: a logo. We quickly explored a myriad of ideas—shapes, colors, and type—but also patterns, textures, and backgrounds.

Three examples of design explorations using different colors, shapes, backgrounds, and more.

TIGHTER EXPLORATIONS

Additional explorations focusing on fonts, color palettes and applications help to refine direction further.

THE FINAL CHOICE

The new Harbor Pros logo was clean, elegant, and recognizable across all types of media—from websites, to business cards, to the sides of a truck.

LEARN MORE

We couldn’t be prouder of the work we did for Harbor Pros. Crafting a compelling visual brand identity is work that requires skill, curiosity, creative thinking, and a passion for getting things exactly right—just like your local, high-quality expert handyman would do it.

Download our free PDF Harbor Pros case study to learn more about this project.

Download the Harbor Pros case study