HARBOR PROS
TRANSFORMING A BRAND
Building a brand from the ground up
OVERVIEW
In August of 2021, Harbor Pros engaged Allovus to create a standout visual brand identity on a modest budget. The project encompassed everything from a logo, typefaces, and color palettes to the layout of branded materials, including business cards, promotional items, and truck wraps. The design solution also needed to translate seamlessly to a website, accommodate mobile apps, and support an engaging social media presence.
We’re proud of the work we did for Harbor Pros. Crafting a strong visual brand identity requires skill, creativity, and attention to detail — just like the expert handyman service they provide.
PEEK INSIDE
A MASCULINE MOOD BOARD
During the discovery phase, we identified key elements that not only helped to define the tone and personality of the brand identity we wanted to create but also served as inspiration for developing the visual identity.
MULTIPLE IDEATION CYCLES
Our first round of ideation centered on the core of any visual identity: a logo. We quickly explored a myriad of ideas—shapes, colors, and type—but also patterns, textures, and backgrounds.
TIGHTER EXPLORATIONS
Additional explorations focusing on fonts, color palettes and applications help to refine direction further.
THE FINAL CHOICE
The new Harbor Pros logo was clean, elegant, and recognizable across all types of media—from websites, to business cards, to the sides of a truck.
LEARN MORE
We couldn’t be prouder of the work we did for Harbor Pros. Crafting a compelling visual brand identity is work that requires skill, curiosity, creative thinking, and a passion for getting things exactly right—just like your local, high-quality expert handyman would do it.
Download our free PDF Harbor Pros case study to learn more about this project.
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How can we redesign your world? Reach out to us, and let’s get started.
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Allovus
8811 N. Harborview Dr. | Suite C | Gig Harbor, WA 98332
