HARBOR PROS
Building from the ground up
PROJECT OVERVIEW
In August of 2021, Harbor Pros engaged Allovus to create a stand-out visual brand identity on a modest budget that would include everything from logo, typefaces, and color palettes, to the layout of branded materials that spanned business cards, promotional materials, and truck wraps. Additionally, the design solution needed to represent well on a website, with mindfulness towards mobile apps and crafting an engaging social media presence.
Client Name: Harbor Pros
Industry: Construction
Business Type: Small Business
Timeline: August 2021
Budget: $10,500
Engagement: Creation of Visual Brand Identity
PEEK INSIDE
A MASCULINE MOOD BOARD
During the discovery phase, we identified key elements that not only helped to define the tone and personality of the brand identity we wanted to create but also served as inspiration for developing the visual identity.
MULTIPLE IDEATION CYCLES
Our first round of ideation centered on the core of any visual identity: a logo. We quickly explored a myriad of ideas—shapes, colors, and type—but also patterns, textures, and backgrounds.
TIGHTER EXPLORATIONS
Additional explorations focusing on fonts, color palettes and applications help to refine direction further.
THE FINAL CHOICE
The new Harbor Pros logo was clean, elegant, and recognizable across all types of media—from websites, to business cards, to the sides of a truck.
LEARN MORE
We couldn’t be prouder of the work we did for Harbor Pros. Crafting a compelling visual brand identity is work that requires skill, curiosity, creative thinking, and a passion for getting things exactly right—just like your local, high-quality expert handyman would do it.
Download our free PDF Harbor Pros case study to learn more about this project.
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