PERMISSION TO START DREAMING FOUNDATION

Building on a dream

PROJECT OVERVIEW

Client Name: Permission to Start Dreaming Foundation

Industry: Social Wellness

Business Type: Nonprofit

Timeline: January to May 2019

Budget: $12,000

Engagement: Visual Brand Identity Extension

In early 2019, the Permission to Start Dreaming Foundation, a not-for-profit dedicated to helping veterans and first responders with an innovative combat-related stress recovery program approached Allovus with an exciting challenge: to extend their existing visual brand identity across their four major yearly events into a unified marketing package. This would include materials for each event with a cohesive look and feel that could be applied to email templates, websites, print materials, and event swag.

PEEK INSIDE

An old National Parks poster for Lake Tahoe.

INTO THE WILDERNESS

The working team identified the timeless, classic appeal of United States National Parks posters as emblematic of the look and feel the client was aiming for.

A SWING AND A HIT

One of the Foundation’s premier events, inspired by the original “Race For A Soldier”, was a golf charity tournament called “Swing For A Soldier”. Given the timing, it made sense for us to start with this event and marketing campaign for our first design iteration.

PULLING AHEAD IN THE RACE

Viewed collectively, it was clear that these events were related, and part of the Permission to Start Dreaming Foundation’s brand family. Each event had an icon, iconic mark, and illustrated treatment that was unique but related—just like the national parks posters that had inspired us.

LEARN MORE

The Permission to Start Dreaming Foundation continues its mission to change the lives of veterans and first responders with care and compassion, and we continue ours: to make the world a better and more beautiful place through client-focused visual design.

Download the free PDF to learn more about our work with the Permission to Start Dreaming Foundation.

Download the Permission to Start Dreaming Foundation case study