Product
Icons

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Team

 Iconography icon
ICONOGRAPHY
Creative Direction icon
CREATIVE DIRECTION
Design Operations icon
DESIGN OPERATIONS

product icons

starting at: $75,000 – $100,000
16 weeks

Enterprise-level organizations with extensive product suites frequently encounter distinctive challenges.

These companies may experience growth through acquisitions or organic development over time, often resulting in inconsistent iconographic representations.

Our team can transform your existing suite of product icons into a cohesive and consistent visual system that aligns seamlessly with your brand identity.

Large circle icon
Folder icon
Globe icon
Circle icon
Documents icon
Diamond icon
Person icon
Folder icon
Globe icon
Circle icon
Documents icon
Diamond icon
Person icon
Large circle icon

Available Roles

 Iconography icon
ICONOGRAPHY
Creative Direction icon
CREATIVE DIRECTION
Design Operations icon
DESIGN OPERATIONS

Project Journey

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WEEKS 1-2
Discovery:
We’ll discuss your project goals and objectives, and map out the next stages.

WEEKS 3-4
Research and interviews:
Key product stakeholders will be identified and interviewed.

WEEKS 5-6
Style exploration:
We’ll explore visual options – monoline through complex color solutions based on your final needs.

WEEKS 7-8
Concepts:
Conceptual solutions for each icon are created. We review these together and move the best ones forward.

WEEKS 9-10
High-fidelity:
Concepts are solidified in vector format. This is where it all comes together.

WEEKS 11-12
Design guidelines:
A Figma-based design system is created to house your final icons, templates and design guidelines.

WEEKS 13-16
Production and final delivery:
Refinements and QA occur during this stage. All icons and deliverables are scrupulously reviewed for perfection and hand-off.

Experience

Allovus has been designing icons for over 18 years. Our iconographic expertise covers smaller bespoke projects through enterprise-level design systems.

Icon sketches

We start with sketches – the fastest way to explore concepts. Selected concepts are tightened and reviewed against the attributes they represent. 

In the course of this project, we’ll provide:

  • Product icons: Up to 10 completely new product icons.
  • Research and interviews: Competitive audits and interviews with individual product managers help us establish the criteria necessary for success.
  • Exploration: You’ll see our best ideas, and we’ll collaborate as a team from the very beginning. We start with sketches. The strongest concepts move forward into vector-based formats.
  • Reviews: We’ll review tighter options together, and provide presentation materials for you to share with other members of your team if needed. We plan for several rounds of refinements to achieve excellence.
  • Design guidelines: An extensive Figma-based design system will be created for your design team. It will outline key areas including concepts, design language, construction, production, color, and accessibility.
  • Production and delivery: Every stroke of every icon is reviewed thoroughly by our team. Extensive QA on our side helps us provide assets you can use immediately when delivered.
A circle icon and a horizontal icon

256x with modifier -circle and horizontal glyphs

Large circle and horizontal icons

Extensive guidelines are provided to guide design efforts in the future as the icon family expands.

Examples of icon contrast ratios and sizing

All solutions are rigorously tested in order to meet accessibility requirements.

Our team brings proven experience and well-honed processes to every project. We know how to transform your product icons into a unified, visually consistent system that reflects your brand identity and meets your visual guidelines.

SEE MORE:

Icon Solutions (CASE STUDY: PDF)

Color Icon System (CASE STUDY: PDF)

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Schedule a meeting

Looking for a creative partner to bring your ideas to life? Schedule time with our strategic accounts manager, Evan Johnson, to explore what’s possible. 

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