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Synergy Sports Technology

User experience. Iconography. Visual design.

Our client

Synergy has grown to become the dominant global provider of data, analytics, and tools that coaches and general managers rely on to evaluate players, create scouting reports, build game plans, and win championships. Player statistics are paired with supporting video clips to provide a rich experience paired with key analytics. Their tools are used by colleges, the NBA, WNBA, NCAA, MLB, and more.

Our multi-year partnership with Synergy as their creative off-site studio has helped produce many of their industry-leading applications.

Wireframes and final product for tablet-based video tagging app

Shot chart application views for game analytics

Synergy video editor: UX, UI, and iconography

Product branding: logos, icons and comprehensive color palette

Designs, developer specifications and color exploration for splatter chart display

Branding, UI + production

From initial concept discussions and ideation through final art assets and developer specs, we worked with Synergy to create a visually striking suite of applications.

We helped them translate complex data into easy-to-use interfaces that their customers could utilize with confidence.

Synergy’s position in the marketplace has grown steadily. Our creative partnership ran several years and has produced many signature products. They were recently purchased by Atrium Sports.