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The overall experience between a user and a product

Design patterns and wireframes outlining the user workflow of all key areas based on ongoing feedback

Ongoing feedback and communication, paper workflows, digital, Illustrator, research and data, Azure, Sketch, InVision, Balsamiq

Design challenges to test and breathe life into the functionality and interaction between features

Click-through prototypes, scenario-driven code, interactive deliverables

Whatever it takes to make the design come to life: paper, HTML5, JS, Axure, AfterEffects, PPT

Integration of user feedback into the product explorations

Designs that validate the user findings based on testing and feedback

Paper workflows and prototypes, digital, research, storyboards, personas, feedback from user insights

Front end design integration that can be used in further stages of development

Pixel perfect reusable code

CSS, HTML5, JavaScript or as defined by project and platform requirements

The structure, flow, and key positioning of elements within product areas

Workflows, high-level wireframes, sitemaps, tighter blueprint for the final build

Axure, Balsamiq, Visio, Illustrator

The look and feel, layout and visual, final presentation layer of product

Graphic assets, screen layouts, high fidelity compositions of the user interface and/or marketing materials, red-lines, typography

Existing style guidelines, InDesign, Photoshop, Illustrator, Sketch

Graphical design problems using assets in motion, behavior, transitions

Design solutions demonstrating behavior and transitional characteristics

AfterEffects, 3D Studio Max, Maya, PPT, Axure, audio...

Identity elements including colors, fonts, patterns + look and feel of a brand

Style guidelines including logo, use of fonts, color palettes, application of visual rules

Photoshop, Illustrator, InDesign, Acrobat, PowerPoint